With the enormous increase in hair straightening products today, many people are asking, “What is Keratin?”
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What is Keratin?
Keratin is the primary and extremely strong protein found in certain areas in the body such as hair, nails, teeth, and skin. The human body can produce its own keratin but this process slows down as people age. Keratin on the hair, can be found in hair particles and is essential for healthy and smooth hair. 90% of every hair consists of Keratin and (dependent on the moisture in the environment) 5 – 10% are water; minor hair constituents are lipids (fat), pigments, and minerals. Damages to the external layer of keratin can cause skin, hair and nails to look unhealthy. 70% – 80% of the Keratin existent in your hair is lost due to the hot rays of the summer sun and bitter winter cold as well as the heat of styling aids like curling irons, flat irons, hot curlers and other heated tools.
Why Do We Need Keratin?
Keratin serves as the food of your hair. You need to feed your hair with nutrients it needs so it would look shiny and alive. Applying Keratin on your hair can quickly replenish the loss of Keratin in your hair. The protein of Keratin reinforces the structure of the hair filaments and strengthens the structure of the scales of the hair. Keeping the external layer moisturized will also keep it healthy and strong. So whether fine, thick, normal or chemically-treated, your hair can benefit from the temporary barrier keratin creates between strands and your environment.
Where Does Novex Get Their Keratin?
The keratin contained in Novex products is extracted from vegetables found on the most natural soil of Brazil, the ingredients included will not damaged your hair. The Novex Brazilian Keratin Deep Conditioning Treatment will moisturize your hair with the most genuine hydrolyzed keratin, which promotes a quick absorption by the hair, strengthening its structure. It does not take out the curls or waves and simply defrizzes the hair for ultimate shine and silkiness. The final result is shiny and smooth hair, restoring its natural movement. This product is suitable for dull and frizzy hair and is compatible with all hair types. To add luster and beauty to your hair make sure to feed your hair with Novex Brazilian Keratin.