Brazilian Beauty takes over Los Angeles


You’ve been reading about this Novex Launch event for the past two weeks but now it’s over and guess what… We still aren’t done talking about it! Novex’s first launch party was a complete success, there’s photos and magazine write ups to prove it.

Wondering why this was such a big deal for our once, small time company from Brazil? Because Novex has been anticipating this moment and we have reached one of our many goals, to become an official vendor sold in 19 of one of the world’s largest beauty retail stores in the United States, Ulta Beauty (personally a total fav of mine!)

About the Launch Party

The launch party was held at the trendy hot spot, the Hilton Checkers in downtown Los Angeles. The rooftop lounge filled up with 50 men and women whom we cordially invited to celebrate Novex Hair Care’s success.

Along with our supportive guests were friends, media publications such as LA Fashion Magazine and SAPRRE Magazine to cover the event. We will most certainly share their write up!

Amongst the many was our beautiful and loyal brand ambassador Lauren Wood, respectfully representing Novex products and keeping guests happy with smiles and fun pics!

Pics, drinks, and celebration but let’s not forget our motherland and where we came from. We had to give our guests a taste of our country with Brazilian Hors d’oeuvres.

To leave our guests with something special and memorable, Novex gave out a complimentary product and one that we’ve always suggested to our customers. Can you guess it? The Novex Brazilian Keratin Leave in Spray Style Leave in Spray. So if you weren’t in attendance, no worries, that’s where Ulta comes in. Get over to Ulta cause it’s already stocked on shelves and ready to be used!

Leaving our guests happy was what we aim for. Therefore, we felt the Brazilian Keratin Leave in Spray is a staple for our company, being that we are the most sold and popular keratin line in Brazil. No other way to let our guests know how much they are appreciated than by providing them with a top line product.

We hope our guests enjoyed every minute of the party. So you don’t feel left out, check out our gallery to get an inside experience!

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