Cosmoprof Bologna 2017

Embelleze marks its International presence in Cosmoprof 2017!

With many innovations in the domestic and professional sectors and a renovated booth with double the area compared to last year, Embelleze surprised again the International Hair Care Market in the 50th edition of Cosmoprof Worldwide Bologna, which took place between March 17 – 20.

In addition to receiving around 50 international distributors and clients from countries as diverse as Saudi Arabia, the United Arab Emirates, Sri Lanka, Spain, Poland, the Netherlands, the Czech Republic, Morocco, France, Belgium or Germany, Embelleze still managed to sign Contract with a major distributor in China, thus expanding its international presence in the East.

Embelleze also surprised its visitors with the demonstration of the latest techniques of live hair care and personalized product advice to all visitors, and also used to expand its portfolio of contacts at Cosmoprof, which this year added more than 2600 exhibitors from 69 different countries!

The stand was divided into two large areas designed to promote the two major brands of the moment, Novex (the hair care line for domestic use) and Nutrisalon (Embelleze’s professional line, aimed at beauty salons and hairdressers). Time for a glamorous cocktail, held on the 18th, at the Aemilia Hotel, where clients and international distributors were able to fraternize and learn more about Embelleze’s internationalization and expansion strategy.
Present in 40 countries and recently considered the 83rd best cosmetics company in the world by prestigious WWD Beauty Inc., Embelleze promises to continue to win the hearts of women worldwide at Cosmoprof 2018! Until then, is the record of some of the best moments of this year’s edition.


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